I’m jealous Marc Lostracco from Torontoist beat me to this — I’ve been thinking (and sketching) the designs I’d like to see on clothing for the TTC for a year now. Marc has pulled together a few good designs (certainly much better, and creative, than the one pushed by Legacy Sportswear, the TTC shwag suppiler). You can see one of my designs at the bottom of the post. Read Marc’s post from Torontoist (and the read the growing list of comments — it was at 38 this morning).
We really would want some TTC merch if it looked cool, like New York’s or London’s. We can’t bring ourselves to buy any of the current overpriced stuff because we have a set of working eyeballs.
By ignoring Matt Blackett’s ultra-brilliant Spacing subway buttons and dropping a cease-and-desist on RobotJohnny’s anagram route map, the Commission marooned the best public relations projects in its recent history. Since then, the TTC has unveiled its hideous stock at their Union Station merch store — called Transit Stuff to appeal to the coool kids — and after virtually universal dislike of the product, they go and renew their exclusive contract with Legacy Sportswear for another five years. Sigh.
So, while the TTC is offering dowdy pewter pins perfect for grandpa’s fishing hat collection, read-on to see how we imagined some way more palatable swag that somebody might actually buy. We tried to keep it simple and familiar for mass appeal, but we’d also like to see what some of our local artists could whip-up for the more hipster vibe.
See these designs while you can, however, because we’ve seen how the TTC treats this kind of customer enthusiasm. We have a feeling that most of them are only going to be viewable for a limited time.