It is always interesting to read articles or see news clips about Toronto from international media outlets. Sometimes the facts can be wrong, but it’s usually the wide generalizations writers make that I find amusing. In a recent Time magazine’s article on Toronto’s island airport, the lead paragraph describing the city states, “Once affordable middle-class neighborhoods such as family-friendly High Park and artsy Annex are suddenly seeing homes sold for as much as $900,000…” and that one of the reasons Torontonians hate raccoons is because they “treat TV antenna towers as a ladder.”
Anyway, the article, titled “Why a Downtown Airline Isn’t Taking Off,” outlines the problems Porter Airlines faces: poor marketing (“The airline is elegant and upscale, so why go with a Disneyesque marketing approach?”), unpopular destinations (“If there is one thing I do not want as a Torontonian, it is a one-way ticket to Ottawa,” Time quotes Toronto Star columnist Joey Slinger), and low ticket sales (“there were never more than 15 passengers on the Porter flights I’ve taken — the airline’s Bombardier Q400 jets seat 70. I’ve heard similar head counts from other Porter passengers I know.”).
photo by Brian Snelson