The folks at the TTC have embarked on a major marketing campaign in an effort to sell Transit City. Not only have buses, streetcars and subways been filled with pamphlets outlining the proposed University-Spadina subway extension and the seven LRT lines (pdf) that will ultimately attempt to link Toronto from end-to-end. The TTC and the City of Toronto have both dedicated pages on their websites to outline the plan.
Included on the TTC website is the short five-minute video that is posted at the top of this post. Although it doesn’t go into any detail about the individual projects making up Transit City, it does a relatively good job of describing how LRT will be interwoven into the fabric of the city. I assume the video was commissioned to explain Transit City and the concept of LRT to the masses, but I wonder if the TTC will consider having it narrated in different languages for the benefit of the millions of commuters who are not fluent in English. It seems like that would be a great way to get more people excited about this major shift the TTC is embarking on. What do you think of the TTC’s efforts to sell Transit City? Are they doing enough to entice drivers away from their vehicles?