What would you say if I told you that Toronto could adopt some of the toughest rules for billboards in Canada, then put a charge on all of the remaining billboards to pay for better enforcement of Toronto’s new sign laws, as well as for public art and beautification of the public realm?
That’s exactly the proposition the BeautifulCity.ca Alliance, a coalition composed largely of artists and public space activists (myself included), has brought to city hall. And city hall is listening. A new sign by-law and a proposal to put a charge on billboards to generate up to $52 million per year is scheduled to make its way through city hall’s committee cycle in June and end up on city council’s July agenda.
Having seen what Tim Horton’s did to thwart an attempt to make coffee cups more recyclable, the BeautifulCity.ca Alliance isn’t going to sit back and hope that city hall reins in the outdoor advertising industry on its own. With only a month left until the Alliance’s proposal hits Executive Committee, BeautifulCity.ca, in conjunction with Youth Action Network‘s Youth Week, has organized a town hall meeting for May 5 to inform people about its proposal and provide volunteers from all over the city with the tools to organize support in their communities and get that support heard at city hall.
Event: BeautifulCity.ca Town Hall
Location: Toronto City Hall, 100 Queen St. W., Council Chambers
Contact: www.beautifulcity.ca or email@example.com
RSVP: Through the Facebook event page (optional but helps organizers plan).