“Keep it clean,” says the advisory at the top of Trash Talk the TTC. “Harassment or discrimination is not tolerated.” Well, good. That’s an important policy to have. But we shall see how long a public message board called “Trash Talk the TTC” actually remains a locus of civil discussion.
Because, despite the name, civil discussion does seem to be the intent. Launched Sunday by John Loerchner, an art director at ad agency MacLaren McCann and coordinator of Labspace Studio in Leslieville, TTTTTC is marked by an unexpected earnestness. The introductory letter to Adam Giambrone on behalf of “Riders of the TTC” is stern but affectionate, irked yet hopeful. It promises the site will yield “honest and constructive feedback.”
Perhaps this is naive? Browsing the currently empty forums before they are swarmed with actual commenters is like wandering through some perfectly-planned Neighbourhood of Tomorrow before the residents actually move in and the idealistic premise of the exercise crashes up against the less auspicious realities of human behaviour.
On the other hand, if the site does have the masochistic moderator that it needs, then it may very well become a valuable resource for those looking to improve the customer experience. Either way, it looks like Brad Ross now has a new web page on which to spend his days constantly hitting reload.