If you want to buy a bike off the rack – a generic duplicate manufactured by the thousands – then this bike shop is not for you.
718 Cyclery is a unique bike shop in Brooklyn that turns the experience of buying a bike on its head. “Therapy” sessions are scheduled in which the customer explains why they want a bike. 718 Cyclery then orders parts to suit your lifestyle and then invite you to come in and help build your bike.
The film was created by Show Love.
Via Vimeo.
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