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Canadian Urbanism Uncovered


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I was up the other night watching the Daily Show when they did a report on Bumvertising. Benjamin Rogovy, a 22-year-old “entrepreneur”, as news reports call him, wanted to drive web traffic to his site, so he convinced a few panhandlers to attach sponsorship signs to their pleas for change or food. This is so bad on so many levels. The worst thing? It has been done before — check it out here. Here’s a full desrciption:

Bumvertisingâ„¢, or the use of sign holding vagrants to advertise, is a development of’s most recent advertising campaign. Homeless men are able to provide a valuable and tangible service to a company, while receiving an additional revenue stream in combination with their normal donations from begging.