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Canadian Urbanism Uncovered

The rise and fall of National Rubber

Photographer Peter MacCallum documented the National Rubber Industries Cawthra Avenue Plant in the West Toronto Junction, 1991-2026

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Maria Platti unloading an injection moulding press, Department 56, May, 1993

Maria Platti unloading an injection moulding press, Department 56, May, 1993

In February, 2026 a friend who lives in the Junction emailed me to report that demolition had begun at the site of the former National Rubber factory on Cawthra Avenue. Having already produced an extensive photographic record of this plant, I couldn’t resist the opportunity to take a few images recording its end.

The block-long single-storey shed housing the National Rubber Industries Cawthra Avenue Plant had been built in 1902 for the E.&C. Gurney Company as a boiler and radiator foundry and pattern works. In a snowy view of (Old) Weston Road taken by Toronto’s official photographer Arthur Goss in March, 1914, the southeast corner of the foundry building appears on the left side, and the Grand Trunk Railway’s West Toronto station in the near distance.

Arthur Goss: Rail Crossing, Weston Road at Junction Road, March 9, 1914A corner of the Gurney Foundry is seen on the left
Arthur Goss: Rail Crossing, Weston Road at Junction Road, March 9, 1914 A corner of the Gurney Foundry is seen on the left. City of Toronto Archives

When I visited the site on February 27, camera in hand, a realtor’s sign attached to the fence was still advertising +-178,000 square feet of interior space for lease. The sprawling plant had been vacant since the company ceased operations in December 2024, but now its structures were being reduced to sorted piles of mangled wood, brick and metal.

Demolition of National Rubber plant

I first became aware of the historic heart of the Junction in 1991, while I was busy documenting the nearby Ontario Stockyards. The Maple Leaf Mills flour mill on Junction Road, dating from 1892, had just been shut down and was awaiting demolition. In August, 1991 I took a view looking south on Cawthra Avenue showing the mill complex with a corner of the National Rubber factory in the foreground.

Maple Leaf Mills Junction Road flour mill, August, 1991National Rubber Industries on left
Maple Leaf Mills Junction Road flour mill, August, 1991. National Rubber Industries on left.

National Rubber was founded in 1927, and it opened a modern plant and head office on Symington Avenue in 1958. Archival sources, including the City Directory, give no indication of when the Gurney Foundry closed and National Rubber took over the Cawthra Avenue complex. In 1989, its windows were blocked up and its facades were completely re-clad using precast concrete and corrugated metal panels. However, its original brick and timber structure remained visible on the inside.

CN rail line. looking south toward Junction Road, April, 1993, National RubberIndustries on right, CN West Toronto station and freight shed on far left
CN rail line. looking south toward Junction Road, April, 1993, National Rubber
Industries on right (after recladding), CN West Toronto station and freight shed on far left

In 1992, when I obtained permission from the company’s new president Ted Pattendon to photograph the Cawthra Avenue plant, National Rubber had recently taken on a new identity as a “green” industry. Its technology for recycling ground tire rubber called “tire crumb” into a variety of new products was seen as a solution to Ontario’s glut of discarded tires piling up in scrapyards.

Using a combinations of tire crumb and “friction” (uncured waste rubber from tire manufacturing), the company was making moulded rubber parts for Honda, Nissan, GM, Chrysler and Ford. It was also producing commercial products such as playground mats and wheel chocks. (A full list of products from 1993 is attached below).

Roof deck mats made from recycled rubber, June, 1994
Roof deck mats made from recycled rubber, June, 1994.

I was determined to make the most of a fortuitous opportunity to document an industry that is seldom seen in photographs. Between January 1993 and December 1994, I made regular Saturday visits to Cawthra Avenue. The available lighting in the plant, a mixture of sodium vapour and fluorescents, was just bright enough to allow me to freeze motion using ultra-high speed film. For architectural views and portraits, I used a Hasselblad on a tripod. By the end of the project, I had exposed 97 rolls of film.

The unionized workforce at the plant exemplified the ethnic diversity still to be found in Toronto industries dependent on lower-wage immigrant labour. Portuguese Canadians, including bilingual second-generation managers and engineers, made up a majority of employees. In some cases, both parents in a young family worked at the plant, managing child care by taking opposite shifts.

Working in the plant required endurance, especially on humid summer days. The vulcanizing of rubber uses sulfur, and requires high temperatures in a press. The plant interior was often filled with sulfurous smoke, which sometimes escaped through open doors into the surrounding neighbourhood. The effect of smoke lingering in the air can be detected in the altered halftones of many of my images.

My knowledge of labour relations in the plant remained limited, but on the surface they seemed harmonious. Although the company’s management style could be described as paternalistic, my project benefited from good relations between the new president and his employees.

During my project, managers were on a campaign to improve the company’s poor workplace safety record. The machinery that was used to process the uncured rubber could be dangerous. I witnessed the aftermath of one incident in which a worker sustained a painful hand injury in a machine.

As I had done during my previous long-term project at the Wickett and Craig Tannery, I aimed to present the employees as individuals, showing them at work, but also encouraging them to pose for portraits whenever possible. On every visit, my first job was to distribute 8 X 10 inch prints of the photos I had taken on the previous visit.

More than three decades later I have added some footnotes to my documentation of National Rubber Industries, later re-named National Rubber Technologies. In October, 2016, after improvements were made to the Go Transit rail corridor along the plant’s east side, I took a series of architectural photos in colour showing its changed setting.

National Rubber plant, colour image

A second opportunity arose by chance on a hot, humid day in June, 2021. Biking down Cawthra Avenue, I encountered locked-out workers picketing in front of the NRT factory gate. Learning from them that the current owner was threatening to close the plant, I returned the next day to take snapshots of the picket line. The plant didn’t close then, but it only lasted another three years.

Locked-out worker on picket line

As the architectural historian Robert Harbison has observed, while functioning industrial plants can be forbidding, abandoned industrial facilities elicit pathos. This is because, unlike classical ruins, we know they are certain to be destroyed in the name of progress. Even in its abandoned state, the Cawthra Avenue plant, while still standing, continued to represent the Junction’s rich industrial heritage. Its destruction had for me a pathetic finality.

Appendix: National Rubber products

(via NR NATIONAL RUBBER & DESIGN 0739105C. Trademark Copyright Information, 1993)

Molded, die cut and extruded rubber products, namely wheel chocks, dock bumpers, truck and trailer bumpers, truck splash guards, passenger splash guards, camper flaps, customized splash guards, die cut splash guards, masticated rubber sheet, rubber load bearing pads, rubber door panels, dirt shoe runners, golf mats, golf cart mats, cargo anti-slip pads, electrical insulators, roof walkway pads, playground mats, brake and clutch pedal pads, rubber wheel segments, truck bed mats, bumper pads, rubber insulators, baffles, seals, shields, deflectors, bumper assemblies, splash shields, shock absorbers, bumper rub strips, bumper guards, end caps, deflectors, muffler hangers, insulators, tie straps, mud flaps, fuel tank pads, shims, spacers, shift lever boots, gaskets, air ducts, spring seat assemblies, isolators, distributor cap protectors, crankshaft dampers, and manhole covers, collars and risers.

Photogallery

All photographs by Peter MacCallum

National Rubber Industries, view of production floor, Department 52, scrap rubber logs in foreground, January, 1993
National Rubber Industries, view of production floor, Department 52, scrap rubber logs in foreground, January, 1993
Bales of "friction", a useable waste material composed of uncured rubber andtire cord May, 1993
Bales of “friction,” a useable waste material composed of uncured rubber and tire cord May, 1993
Ling Co and Nivia Simao moulding automotive parts on an older press, Department 54, May, 1993
Ling Co and Nivia Simao moulding automotive parts on an older press, Department 54, May, 1993
Ling Co unloading moulded blanks from the press, Department 54, May, 1993
Ling Co unloading moulded blanks from the press, Department 54, May, 1993
Ling Co inspecting small automotive parts, Department 54, May, 1993
Ling Co inspecting small automotive parts, Department 54, May, 1993
Maria Platti unloading an injection moulding press, Department 56, May, 1993
Maria Platti unloading an injection moulding press, Department 56, May, 1993
Balbar Gill and Hang-Ji Hi unloading a sheet press, Department 51, September, 1993
Balbar Gill and Hang-Ji Hi unloading a sheet press, Department 51, September, 1993
Malvidia Suzanna trimming flash from a mud flap, Department 54, June, 1993
Malvidia Suzanna trimming flash from a mud flap, Department 54, June, 1993
Susi Chow operating a stitcher, Department 53, August, 1993
Susi Chow operating a stitcher, Department 53, August, 1993
Defect classification chart, Department 53, May, 1993
Defect classification chart, Department 53, May, 1993
Air baffles for Ford made from recycled rubber, December, 1993
Air baffles for Ford made from recycled rubber, December, 1993
Roof deck mats made from recycled rubber, June, 1994
Roof deck mats made from recycled rubber, June, 1994
Designated smoking area beside the lunch room, Department 53 ,July, 1994
Designated smoking area beside the lunch room, Department 53, July, 1994
Arthur Jesus servicing a grinder, Department 51, September, 1993
Arthur Jesus servicing a grinder, Department 51, September, 1993
Emma Polacszek, sheet press operator, Department 54, August, 1993
Emma Polacszek, sheet press operator, Department 54, August, 1993
Blair Smith, sheet press operator, Department 54, November, 1993
Blair Smith, sheet press operator, Department 54, November, 1993
Rapinder Bains' improvised office in the chemical mixing area, June, 1994
Rapinder Bains’ improvised office in the chemical mixing area, June, 1994
Alti Jones, fork lift operator, July, 1994
Alti Jones, fork lift operator, July, 1994
“Safety First" poster created by workers enrolled in the on-site ESL class, July, 1994
“Safety First” poster created by workers enrolled in the on-site ESL class, July, 1994
Nivia Simao and Natalia Raposo, November,1994
Nivia Simao and Natalia Raposo, November, 1994
New rail underpass, Junction Road at Old Weston Road, National Rubber Technologies plant on left, October, 2016
New rail underpass, Junction Road at Old Weston Road, National Rubber Technologies plant on left, October, 2016
North yard gate of National Rubber Technologies plant, Cawthra Avenue, October 2016
North yard gate of National Rubber Technologies plant, Cawthra Avenue, October 2016
Locked out workers picketing at main gate of National Rubber Technologies plant, Cawthra Avenue, 2021
Locked out workers picketing at main gate of National Rubber Technologies plant, Cawthra Avenue, 2021
Main gate of abandoned National Rubber Technologies plant during demolition, February, 2026
Main gate of abandoned National Rubber Technologies plant during demolition, February, 2026

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