Montréal Monday: spring revelations, community branding, and Mouvement Boulevard Lucien Rivard


Each Monday, Spacing will bring you some of the popular posts from our sister blog, Spacing Montréal. We’ll keep an eye open for topics and discussions that are pertinent to current public space issues in Toronto.

Christopher DeWolf muses about city streets full of pedestrians and the sound of rustling leaves as the warm weather awakens Montréal in Spring Revelations.

City officials have approved a haphazard “ethnic packaging” of Avenue du Parc that has seen “greek-yet-multicultural” banners hanging from light posts. In Rebranding Park Avenue, Christopher DeWolf looks at the economic advantages and perils of this attempt to brand.

It started with a few posters proclaiming “Québécois et Québécoises! Montréalais-Montréalaises! Prenez part à  un mouvement HISTORIQUE!” and declaring that boulervard Saint-Laurent à  Montréal should be renamed boulevard Lucien-Rivard after a renowned gangster in the 50s and 60s. The posters led to Christopher Dewolf’s investigation of the veracity of this campaign in Mouvement Boulevard Lucien Rivard and A Publicity Stunt with a Life of its Own.

photo by Christopher DeWolf