This idea will make locavores salivate.
Whole Foods is teaming up with Gotham Greens — an urban gardening company — to produce a 20,000 square foot greenhouse on top of a new grocery store in Brooklyn. The food produced on the roof will be sold in-house making this the first commercial farm in the U.S. that is attached to a grocery store.
If the store cannot sell all of the produce from the greenhouse, Gotham Greens is able to sell it elsewhere. Whole Foods says that the produce will be competitively priced.
Via FastCoExist.
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2 comments
LOL @ marketing hyperbole “hyperlocal,” and thanks for passing along the press release for the global warming deniers at Whole Foods.
The last thing dense central Brooklyn should be doing is to convert high density industrial lands for suburban style big box like WH’s first Brklyn location. The trucking saved by having a rooftop garden will be outweighed every day by the hundreds using the free parking.